Barclaycard launched PayBand in the summer of 2013 in UK. This is a wrist band that allows people to pay for food with contactless payments of £20 or under. It has been launched for the British Summer Time festival. Link to external site : Website for Barclays Payband - UK |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2013 Jun Register/Log In |
| Importance |
Medium Register/Log In |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation | |
| Account Type |
Dematerialised Card Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Card |
 |
 LP  MP |
|
Card |
|
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
bank led Upgrade to Bronze |
| Reach |
Trial Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
79.201 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
Facebook and other social media are integrated into the experience. Register/Log In |
| Main Segment | Mainstream |
| Segment Description | Youth, festival goers - positioned as a cool way to pay. |